An Open Platform for Context-aware Short Message Service

Personalization has been recognized as an important feature of a successful m-commerce application and context-awareness is a promising approach to achieving it. The proposed platform reaches the mobile device users and bridges enterprise information systems with mobile network operators, aiming at supporting personalized short message service (SMS) in an open and generic way. Based on a rule repository and a rule matching engine, the service provider can offer personalized SMS according to customer’s contextual information (i.e. location and personal profile). Moreover, rather than a platform developed for a certain application only, it is used as the infrastructure of a short message broadcasting system and on the basis of which, customized systems for different commercial applications can be constructed.